The hibiscus is a plant belonging to the mallow family which is native to tropically warm regions around the world. There are approximately 300 different kinds of hibiscus, and they can include both annual and perennial varieties. The most studied hibiscus is the Hibiscus sabdariffa, which is the variety used in our fruit powder.
Hibiscus sabdariffa is an annual herb that grows up to 2.4m high and builds deep roots. The stalk is dark green and red with dark green leaves and red leaf veins. The flower calyx is the most commonly used portion of the plant. After the flower petals have bloomed and fallen away, this fleshy flower base remains attached to the stalk. Both parts of the flower can be harvested, dried, and used for a great variety of fruity and colourful drinks and desserts.
Our hibiscus powder is made from the hand-picked calyces (flowers) of organic hibiscus grown in the fertile Nile Valley of Egypt. The hibiscus plants enjoy ideal growing conditions in this subtropical climate near the river.