About Us

The Sunday Philosophy

For thousands of years, cultures all over the world have been using medicinal plants and nutritious foods to naturally foster and maintain vitality and good health.

With our products, we try to emulate this ancient wisdom as much as possible.

Consequently, our philosophy is simple: everything we do meets the highest standards of quality and purity; our focus is on organic and natural ingredients. We follow this philosophy with meticulous care on all levels and down to every last detail.

Authentically Natural

Natural food products and medicinal plants thrive best when grown in their native regions, in harmony with nature. The less they are processed, the better they retain their natural potency. Vitamins, minerals and all other nutrients provide the best results in their natural, bioactive forms – just as nature intended and as the body prefers. Such natural nutrients can be optimally absorbed and processed by the body to effectively support regeneration, healing and development. All of our products are therefore left as unprocessed as possible.

Wherever possible, our nutrient supplements are based on natural raw materials. These are either obtained directly from nature or by gentle, organic synthesis from plants or bacteria. Where this is not possible, we use high-quality, bioactive alternatives that are modelled on their natural counterparts. We avoid all unnecessary excipients and additives wherever possible.

Premium Quality

We search the world over to find the highest grade ingredients and superfoods for our products. Free from pollutants and nutrient-rich for optimal benefits and excellent flavour.

The search for the world's best ingredients, farmers, producers and production methods frequently results in months' and years' long meticulous research. We mindfully source all of our ingredients, only adding new products to our range when their quality meets our high standards.

You can see, taste and feel the quality of our formulas. We have both our raw ingredients as well as our finished products extensively tested by independent laboratories to confirm purity and active ingredient content. Only the purest and most effective ingredients are used at our production facilities, where we produce Sunday products according to our own formulas and without chemical additives.

Purity

Our products use naturally active ingredients in their original form – unadulterated, without any impurities and free from controversial additives. All of our ingredients are laboratory tested and free from exposure to biocides, toxins and genetic engineering.

Wherever possible, we rely on strictly organic quality and ingredients sourced directly from nature, extracted using only the most gentle methods.

Our natural formulas are completely free from questionable additives and fillers; even our capsule shells are free from additives.

Custom Solutions

When we are not completely satisfied with the existing offerings on the market, we look for new solutions.

Not infrequently, we have our raw ingredients specially and exclusively produced for us. This process extends from specific instructions regarding the cultivation and residue-free extraction methods at our fields of special tea cultivars to the exclusive production of raw ingredients for our supplements.

The processing of exclusively organic ingredients without any preservatives often poses great challenges and expenses to our research and development, as well as production teams. We balance out these high costs by opting for direct purchases and in-house production.

Innovation

Our products are always in line with the latest scientific research and are developed in collaboration with selected scientists, therapists, farmers and producers. For each of our endeavours, we seek to create highly effective solutions through unique formulas.

At the time of their inception, many of our products were novel. Rather than following market trends, we are among the pioneers of the industry, developing new formulas and establishing new transparency and quality standards.

Sustainability

Ecological, ethical and social considerations play a key role in our product range. That's why we sell almost exclusively vegan products, with a few vegetarian exceptions.

Building close and long-lasting relationships with our suppliers is important to us, and we regularly visit them on site. We actively check that our farmers and producers are providing good working conditions and fair wages to all employees, in order to ensure that our principles of fairness and ethical sourcing are being upheld.

The success of our brand has been built on our strong partnerships with like-minded people. Many of our raw active ingredients are sourced from small, regional and family-owned businesses who are passionate about sustainable and pesticide-free cultivation.

We also have our own take on packaging: the majority of our products are packaged in glass and therefore are almost completely recyclable. Other products are packaged in environmentally friendly paper bags, including the offer of refill packaging.

Transparency

Our goal is to offer the highest quality, purest and most effective products, and to set the highest standards for quality and transparency.

In such a saturated – and often confusing – market, we can only earn the trust of our customers through full transparency. That's why, at Sunday Natural, we choose to disclose every single ingredient found in our products, even those that we aren't required to by law.

As well as full label disclosure, we have also started an unprecedented transparency programme. For the most important products in our range, we successively publish detailed and forgery-proof tests carried out by renowned, independent international laboratories. These tests demonstrate the purity and active ingredient content of our products. The expert knowledge of the laboratories and our quality producers also flows into our own production processes, allowing us to preserve nutrients that are sensitive to light, oxygen and heat.

Whenever possible, we apply for existing quality seals and actively work towards establishing new quality standards.

Fairness

We consider health and vitality to be fundamental rights that should be accessible to everyone. Therefore, we always offer all our products at fair and reasonable prices.

We apply fixed, moderate profit margins to our entire product line – our products are always as affordable as possible. Our prices benefit from direct access to raw material suppliers across the globe, our own state-of-the-art production and logistics facilities as well as bulk purchases and production. Any reductions in raw ingredient and production costs are immediately reflected in the pricing of our products.

Independence

Sunday Natural has consistently prioritised deliberate and thoughtful growth. Throughout our journey, we’ve remained steadfast in our commitment to championing personal well-being through pure, nature-inspired nutrition. Our success is balanced by our measured approach and a strong sense of responsibility, as well as unwavering passion for our work, and we believe that direct purchases and in-house production are key factors to sustain our high standards.

We make sure that at least one product in every range is specially priced to remove barriers for those with a lower budget. Of course, these more affordable products also meet – without compromise – our criteria for quality.

Natural Health

Healthy is the body's natural state. The goal of all of our products is to ensure optimal care and support the body in maintaining or regaining its natural balance.

In our modern world, this is not always easy. The quality of food products is constantly decreasing, while our need for nutrients is constantly increasing due to factors such as environmental pollution and the stresses of modern life. This results in the lack of an adequate basis for maintaining good health.

The damage is not only physical – it often affects fulfillment and success in both our private and professional lives. With our food supplements, superfoods and essential oils, we aim to strengthen individual health and vitality.

The Company: Sunday Natural

Sunday Natural arose from a long-term commitment to and research into health, healing and personal growth. The founding of our brand was sparked by our lack of satisfaction with the quality of vitamins, food supplements and teas on the market. We decided to make the kind of supplements that we wanted to take: simple, high-quality formulas made from pure, raw ingredients.

Sunday is the day of rest, contemplation and regeneration – a time when we can recuperate our strength and heal. The opening lotus flower is, in many wisdom traditions, a holy flower and symbol for individual and harmonious development. At the same time, the lotus is a prominent emblem of impeccable purity.

Sunday Natural's mission is to support individual well-being through pure and natural nutrients. The company management consists of alternative practitioners, dieticians, therapists, herbalists and nutrition specialists, whose passion for healthy products guides the company.

We apply perspectives from science, holistic natural medicine and nutritional science to our passion. Sunday Natural is therefore a specialist in the most effective helpers in nature's medicine cabinet: superfoods, teas, food supplements and essential oils. Across all lines, we offer outstanding quality and a wide range of products.

Sunday Natural is one of the most renowned German producers of quality products, and has its own research and development team in Berlin. We cooperate with select research institutions, scientists, therapists, farmers and professional associations to constantly refine our products further.

STRONG PARTNERSHIPS

Sunday Natural was founded in 2013 as a private company and has since become the fastest growing premium nutrition brand in the German-speaking region. We owe this success to the dedication of our employees and a strong community, both with unwavering passion for our nature-inspired products.

Thanks to our own research and development teams as well as collaboration with research institutions, scientists and therapists, our uniquely broad range now comprises over 1000 products.

In order to continue expanding our brand, we are delighted to have found a strong partner in CVC, an investment firm who shares and supports our cultural values and our commitment to the True Clean Label philosophy. CVC has been a leader in the German-speaking market for over 30 years and has successfully partnered with several companies that benefit from the involvement of their founders.

The commitment of our team, our established networks and our newly acquired partnership with CVC will lay the foundation for international growth as we continue to develop cutting-edge and high-quality innovations – at fair prices and with the reliably pure Sunday Natural quality.